Sunday, 27 February 2011
What's All The (Boys) Noise?
Been reading quite a few interviews lately, but one of the ones that I found the most thought provoking was the Boys Noize interview at RA. It's not a particularly long or in-depth interview but it had it's moments, one thing that stood out for me was when Boys Noize mentioned that he would like to make a record (probably under a different name) for Ostgut Ton in the future. wtf.
Now I'm not a diehard Ostgut fan, I think a lot of the records they release are weak and the mix cds are decent (I've heard better podcasts)... but, no one does it like them, they are vinyl, the artists are vinyl, they are all top class DJs, and although they have a lot of hype surrounding them, they still manage to stay credible. They are techno.
You only need to read the Ben Klock LWE interview to understand where I'm coming from, these guys are massive but they won't sell out.
So I find it strange to hear Boys Noize talk as if a release on Ostgut would be possible. He comes across as extremely knowldgeable about music, and he is a very talented and successful individual, but he is the exact opposite of what Ostgut represent. His music is fad music, the artists on his label are not techno artists, his fans are not fans of Ostgut and I expect that at many points in his long career he would have had the opportunity to change direction or to do things differently, so why now? why have a sudden interest in releasing techno? Is it possibly due to the fact that techno is more popular than it's been in a long time?
Boys Noize has more than enough talent and skill as a producer to make some great techno, but that is not the point.. He ditched house because he wasn't getting anywhere, so is he just going to continue latching on to the most popular music in order to stay relevant?
I wonder how the Boys Noize fans feel, he is a mega star off the back of their support, and now he wants to go in a completely different direction.
We need less producers who make 'on-trend' techno and more who make their 'own' techno.
Less like Boys Noize, and more like Alva Noto.